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November/December 2011 

Water Garden News November/December 2011


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In the News

IWGS Shuffles Officers, Selects Top Waterlilies

KoiPondFever.com Expands Koi Offering with New Breeding Ponds

IPS-CareFree Enzymes Spins Off Water Garden, Pond Business

Blue Thumb Expands Warehouse

Hughes to Speak at NAPP Water Feature Conference and Expo

Contractors Build Water Feature for Shedd Aquarium

Complete Aquatics Installs Rain Harvest System at Local School

Belize School Builds Rain Garden Pond

Pondemonium Promotes Hard Work, Education

Unique Lighting Introduces Contractor Promotion

Pond Digger Hosts Monthly Contractor Focus Group

2011 IGC Show Reports Lower Attendance 

In Every Issue 

Advertiser Index
Business Barometer
Calendar
Classifieds
Coming Next Issue
Designer Showcase
Idea Exchange
Industry News
New Products
People in the News
Pond Builder of the Year
Retailer of the Year

Cover Stories

Education, Community and Compassion Guide His Life and Work
Meet Pieter van Westervelt, Water Garden News' 2011 Pond Builder of the Year.

IA, IPPCA Join Forces for Annual Show
Irrigation and pond organizations collaborate to boost water market education offerings and exhibitor opportunities at the Irrigation Show.

Bonus Content:
Irrigation Association, International Professional Pond Companies Association Show Exhibitors

Year-round Holidays Offer Customers Reasons to Buy
Observances offer retailers something to celebrate and sell in winter, spring, summer and fall.

Features

Keep Business Warm in the Winter Months
Pond professionals share how they keep sales from freezing during the typically slow cold season.

Gift-giving for Pond Hobbyists 
Retailers and manufacturers offer advice on gifts for water feature enthusiasts.

Get Customers to Flock to Wild Bird Presents
Manufacturers and retailers offer merchandising tips to boost backyard bird-related gift sales.

2012 Season Preview
Pond and outdoor living manufacturers offer a glimpse of the products they will promote for the spring season.

Online Exclusives:
Break the Ice with Customers: Retailers use overwintering seminars and products to secure loyalty and increase profits.
Protect Customers from Common Overwintering Mistakes

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