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Pondspectives with Mike
Tuesday, Oct. 12, 2010, 8 a.m. EDT
Pond World Advertising You Cannot Buy
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By Mike Garcia
 The local city put on a huge event that was paid for with funds obtained through local partnerships. My company’s name was featured on full-page ads and local posters across major boulevards.
Want to know how this media bonanza came about? How I got involved? If these events actually pay off?
Several months ago, I saw the surge of “Going Green” picking up momentum, so I approached my local city hall and invited them to be a part of the local green movement and promote 10/10/10 as a day of landscape sustainability. I showed photos of a local rainwater harvesting system I installed locally and explained how this represents the next step up from rain barrels.
Hearing about a more sustainable option than potentially leaky rain barrels appealed to the group at city hall. They said that an underground water retention system that can supply plants with future irrigation water appealed to them.
The city hall group assigned one of their grant writers to apply for a local grant, which was given for this project due to the event's sustainable nature. Organizers used grant money to advertise the event.
As a token of appreciation for my part in the event, the city put my company name on all the promotional literature and their website. They also invited me to be a guest speaker in an expert forum in city council chambers.
I discussed rainwater harvesting and the positive impact it can have on our future. I distributed much promotional literature and was branded as the local expert on this subject. This promotional bonanza was done at very little cost.
What kind of events have you done to make buzz around your pond world business?
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Pond World Advertising You Cannot Buy
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